Tuesday, 25 October 2011


This is a book about Japanese street fashion, or for more cynical readers, a book that feeds vulnerable otaku minds the idea that everyone in Japan dresses up in crazy handmade clothes with fluorescent colours every weekend. Scratch that last point, this book is gorgeous.

Dispensing with lengthy explanations or essays on Japanese street culture, Fruits jumps straight into showing the more experimental styles of Japanese fashion as it’s encountered on the street. Each page is a full colour photo of a one or two people who list their name, notable items of clothing and areas of influence on their style, and with a the book comprising over 250 pages of that there’s a lot of content in here. (If you want to see the more everyday side to Japanese clothing then it’s probably better to look at the people in the background)

The photos are excellent and a simple glance inside soon turns into half an hour of exploration. It’s definitely worth checking out for those interested in design or simply because you want something bright and energetic on your shelf. A second book entitled ‘Fresh Fruits’ is also out for those who want more of the same and Phaidon also released a similar book that focuses specifically on Gothic and Lolita styles (which I can’t comment on as I don’t own it). A great novelty item that still retains its value after all the years I’ve had it.

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